What is the purpose of pricing premiums for ethically sourced coffee?

The purpose of pricing premiums for ethically sourced coffee is to provide farmers with additional income that they can invest back into their agricultural practices and communities. This approach reinforces the ethical sourcing initiative by ensuring that farmers receive fair compensation for their high-quality coffee. By offering a premium, Starbucks not only supports the livelihoods of farmers but also encourages sustainable farming practices and community development initiatives. This additional income can help farmers improve their farming methods, invest in education and healthcare for their families, and contribute to the overall improvement of their local communities. Ultimately, it fosters a more sustainable supply chain and strengthens the relationship between Starbucks and the farmers, which is central to ethical sourcing goals.