What is one primary goal of Starbucks' ethical sourcing practices?

Ensuring a sustainable supply of high-quality coffee is a primary goal of Starbucks' ethical sourcing practices because it directly aligns with the company’s commitment to sourcing coffee in a manner that benefits not just the business, but also the environment and the farmers involved in coffee production. By focusing on sustainability, Starbucks aims to create a reliable and long-term supply chain that supports farmers who practice environmentally responsible farming, thus safeguarding the future availability and quality of coffee. This approach reflects Starbucks' dedication to social responsibility and directly supports their mission to provide customers with high-quality products, all while fostering a positive impact on the communities from which they source their coffee.