What does Starbucks encourage customers to do as part of ethical sourcing awareness?

Starbucks encourages customers to learn about the origins of their coffee and the importance of sustainable practices as part of raising awareness for ethical sourcing. This approach is vital because it not only educates customers about where their coffee comes from but also highlights the significance of the methods used to produce that coffee. Understanding the origins helps customers appreciate the hard work and dedication of the farmers, as well as the environmental and social impacts of coffee farming.

By promoting this awareness, Starbucks fosters a deeper connection between customers and the products they enjoy. It also aligns with their commitment to ethical sourcing, which includes practices that support the well-being of coffee farmers and the sustainability of the ecosystems involved. This educational aspect encourages customers to make informed choices, ultimately leading them to appreciate and value not just the coffee itself, but the broader journey it takes to reach their cups.