What alternative sourcing model might complement Starbucks’ ethical practices?

The option emphasizing direct trade partnerships with various cooperatives and farms aligns well with Starbucks’ commitment to ethical sourcing and quality. This model fosters a direct relationship between the company and coffee producers, allowing for transparency and fair negotiations. By engaging cooperatives, Starbucks can ensure it is sourcing coffee that meets its ethical standards while also supporting the livelihoods of farmers. This approach emphasizes quality and sustainability, enabling farmers to receive a fair price for their product and invest in their communities.

Direct trade partnerships also allow Starbucks to maintain closer control over the quality of the coffee it sources, facilitating innovation in farming practices and promoting sustainable agricultural methods. This is an essential aspect of Starbucks' mission to serve high-quality coffee while positively impacting the global coffee supply chain.