In addition to coffee quality, what aspect is crucial for Starbucks in the sourcing process?

Building lasting relationships with farming communities is a fundamental aspect of Starbucks' sourcing process. This approach goes beyond simply purchasing coffee; it emphasizes a commitment to creating sustainable, ethical supply chains that benefit both the farmers and the company. Strong relationships enable Starbucks to work collaboratively with farmers to ensure quality, improve agricultural practices, and support community development. This results in higher quality coffee while promoting social responsibility and environmental stewardship within the sourcing regions.

By prioritizing these relationships, Starbucks can better manage its supply chain, foster trust, and ensure that farmers receive fair compensation for their labor and their product. This is an integral part of Starbucks' commitment to ethical sourcing, which enhances not only the quality of the coffee but also the well-being of the communities from which it sources.