How does Starbucks define "sustainable coffee"?

Starbucks defines "sustainable coffee" as coffee that is sourced through environmentally sound and equitable means. This definition encapsulates the principles of sustainability, which include not only environmental protection but also social responsibility and economic viability for all stakeholders involved in the coffee supply chain. By focusing on equitable sourcing, Starbucks emphasizes the importance of fair trade practices that support farmers and their communities, ensuring they receive fair compensation and working conditions.

The broader context of sustainable coffee involves considerations such as ecological impact, which encompasses agricultural practices that protect biodiversity and soil health, along with community benefits that arise from fair labor practices. Therefore, the emphasis on both environmental responsibility and social equity is crucial in Starbucks’ approach to sustainable sourcing.

In contrast, other definitions or criteria, such as coffee grown solely in shaded areas, coffee produced without pesticides, or coffee promoted by large corporations do not fully capture the comprehensive sustainability ethos that Starbucks strives for. While shaded coffee and pesticide-free production may be components of a sustainable approach, they are not the sole determinants. The inclusion of equitable means highlights the interconnectedness of environmental and social aspects in achieving true sustainability in coffee sourcing.